Prairie Farm, Wisconsin

The best things on this earth still grow the old way

From our soil to your table — locally grown produce, handcrafted pantry staples, and goods made with intention right here in northwestern Wisconsin.

Browse Our Products Find Our Store
A sunlit view of the Rural Farmstead store surrounded by prairie fields
Our Story

Built on dirt-under-the-nails honesty

Rural Farmstead started as a simple idea: if you're going to sell food and goods, they should come from real places, made by real people you can look in the eye. That's why everything on our shelves has a name behind it — the farmer who grew it, the maker who crafted it, the reason it matters.

We're not a chain. We're not a warehouse with a country sign. We're your neighbors on 2nd Avenue, and we'd rather you know exactly where your honey came from than trust a label to tell you.

100%
Locally Sourced
50+
Area Farms
12
Years Open
What We Carry

From the ground, the kitchen, and the hands of our community

Every product we stock is something we'd put on our own table. Seasonal produce, pantry essentials, and handmade goods — all within walking distance of home.

Colorful fresh vegetables from local farms Seasonal

Farm-Fresh Produce

Vegetables, herbs, and fruit pulled from the ground the same morning they hit our shelves. Sweet corn in July, squash in September, root vegetables all winter long.

Jars of golden honey from local beekeepers Pantry

Honey, Preserves & Pantry

Raw honey from area beekeepers, small-batch jams, pickled vegetables, and artisan breads — the kind of things that make weeknight dinners feel special.

Handcrafted goods and local artisan products Handmade

Handcrafted Goods

Candles, soaps, woven baskets, and pottery from Wisconsin makers. Each piece carries the story of the person who made it — and the intention behind it.

Fresh dairy products including cheese and milk Dairy

Dairy & Eggs

Whole milk, cream, pasture-raised eggs, and cheeses from neighboring dairy farms. The kind of dairy that tastes like it should.

What We Stand For

Not everything valuable comes from a factory

We believe a community store should do more than move product — it should strengthen the bonds between the people who grow, make, and share what sustains us.

Rooted Right Here

Every supplier within our doors is from this part of Wisconsin. We know our farmers by name, and we visit their land to make sure the standards match ours.

Made with Care

We turn down products that feel mass-produced or careless. If it doesn't carry the maker's pride, it doesn't earn a spot on our shelf.

Community First

We sponsor the little league, donate to the food shelf, and keep our doors open for school groups. A business is only as good as the community it serves.

Seasons, Not Schedules

We let the calendar guide the shelves. Spring brings greens, summer brings berries, fall brings preservation supplies, and winter brings warmth from the pantry.

Come Say Hello

We're right here in Prairie Farm — come on in

Address

661 2nd Ave
Prairie Farm, WI 54762

Hours

Monday – Saturday: 9:00 AM – 6:00 PM
Sunday: Closed

Your table deserves better than ordinary

Stop by on your next drive through Prairie Farm — we'll have something wonderful waiting for you.

Call (715) 418-1600
Is this your business?This is my business